GA4 E-Commerce Funnel Analytics
Traced multi-step purchase funnel drop-offs by acquisition channel on BigQuery's public GA4 dataset. Conducted cohort retention analysis with statistical significance testing.
Hi, I'm Abhishek Patnaik — a Data Analyst who thinks like a builder. I turn multi-source data into decision-ready insight with Power BI, BigQuery and Python, and engineer intuitive web applications and workflow tools that drive measurable business impact.
I'm a data analyst who thinks like a builder. I can't leave a weird number alone: when something looks off in the metrics, I keep pulling the thread until I find the real reason behind it, not just a plausible one. Then I do the part most people skip — I automate the manual pipeline around it, so the answer holds up every month.
Outside of analytics, I run Creative Moonlight Studio, a boutique creative and engineering studio building websites, web apps, and AI workflows for real clients. Running it taught me to move fast, own the business outcome, and always design for whoever is on the other side of the screen.
From enterprise business intelligence and automated data pipelines to fullstack web systems — my career has centered on eliminating manual friction and generating measurable business value.
Production data pipelines, web platforms, and machine learning models built from scratch to turn messy workflows into scalable software.
Traced multi-step purchase funnel drop-offs by acquisition channel on BigQuery's public GA4 dataset. Conducted cohort retention analysis with statistical significance testing.
Designed and engineered an offline-first desktop command center for Creative Moonlight Studio to manage client pipelines, deadline risk alerts, and asset handovers without cloud bloat.
India-focused pre-ITR-filing workflow engine for CAs and payroll teams. Automatically parses tax documents, cross-checks mismatches, and cuts client filing prep from 25 min to 3 min.
Duolingo-style algorithmic problem solving platform with branching skill-tree missions, interactive Monaco code editor, and live syntax validation.
Chrome extension that auto-detects and logs job applications across Naukri, LinkedIn, Indeed, and company job portals with instant CSV export and zero duplicate submissions.
Consolidated 5+ internal silos into unified Power BI models, automated data validation, and trained logistic regression & K-means clustering to predict customer churn.
Tracing purchase funnel drop-offs across millions of BigQuery events.
Most BI dashboards become digital ghost towns within three weeks of launch. The reason isn't bad data or ugly colors — it's that they answer questions nobody is being held accountable for.
Click on any tool below to inspect the real-world production scripts, enterprise dashboards, and software workflows I've built with it.
Used for automated data cleaning workflows at Ubixe Infotech (saving 20+ hrs/mo), statistical modeling with SciPy, and backend microservices like TaxBridge AI.
Short, honest writing on data storytelling, software architecture, and lessons learned running Creative Moonlight Studio.
Open for full-time Data Analyst & Web Developer opportunities, high-leverage business intelligence consulting, and agency collaborations.